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Category: Branding
 

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Category: Branding

Beer Branding Example: Rampant Imperial IPA

Beer Branding Example: Rampant Imperial IPA

Matthew Candelaria April 12, 2013 beer beauty and song / Branding itemprop="discussionURL"One Comment

Rampant Imperial IPA is a recent addition by New Belgium Brewery in Fort Collins. The beer itself is tasty, but the beer branding is poor, which I think will probably result in poorer-than-expected sales. Rampant’s Role Rampant Imperial IPA is part of an ongoing shift on the part of New …

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Beer Branding Example: Isolation Ale

Beer Branding Example: Isolation Ale

Matthew Candelaria December 31, 2012 beer beauty and song / Branding

One of the things I love about being a writer is that inspiration is everywhere. Even in beer. Especially in beer. Although I’ve been known to write more than a few words directly inspired by beer, today I want to talk about the writing that is on the beer, the …

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A Writer of One’s Own: How Having a Dedicated Writer Helps SEO, Branding, and Conversions

A Writer of One’s Own: How Having a Dedicated Writer Helps SEO, Branding, and Conversions

Matthew Candelaria December 3, 2012 Branding / Conversion Optimization / Website Content itemprop="discussionURL"One Comment

I was a kid when chicken nuggets were introduced, so of course I loved them. That is, until I bit into one and came across a slimy piece of organ meat. The whole bread coating came off like a veil, and I found myself staring at this glistening, rubbery piece …

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