In Web Content, Truth Is not Just an Ideal, It’s an Ally In writing, there are many temptations to be untruthful. The client wants you to say something that you know just isn’t true, or it will make a stronger point if you misrepresent the facts. You might even think …
Online Content Confessions of an Ex-Parrot One of the (many) things I was not prepared for when I started teaching at KU was my students’ tendency to mimicry. When they turned in the first assignment of the year, I typically had a dozen or more that were quoting back to …
In SEO, there’s no such thing as TMI for the same reason that cries of TMI in life are actually false, and I’ll show you why if you’ll permit me a graphic example. Imagine you’re talking to a man, a virtual stranger that you’ve known for less than ten minutes. …
