My wife has always been the breadwinner in my family. When we moved to Lawrence, KS so I could work on my PhD, she didn’t have a job, but, being the bright, talented woman that she is, she found one that paid pretty well, while I was working for slavation …
Some personal injury lawyers buying billboards in my home town have their message boiled down to one basic strategy: a picture of the lawyer, a sky-blue backdrop, and the phrase, “HOW MUCH IS YOUR CASE WORTH?” The name of the firm and the phone number are smaller, down at the …
In five years of writing for plastic surgeons I learned a lot. Some of it I wish I could forget (you don’t really want to know what it looks like when boob jobs go bad), and some of it I’ll probably never use again (like looking at the 510(k) antecedents …
Online Content Confessions of an Ex-Parrot One of the (many) things I was not prepared for when I started teaching at KU was my students’ tendency to mimicry. When they turned in the first assignment of the year, I typically had a dozen or more that were quoting back to …
I love to read. When I left my full-time job to start working from home, I got to add time for a lot of things, including reading. Especially reading. In addition to the reading and research I do for my writing, I’m always reading for the sheer enjoyment of it. …
I was a kid when chicken nuggets were introduced, so of course I loved them. That is, until I bit into one and came across a slimy piece of organ meat. The whole bread coating came off like a veil, and I found myself staring at this glistening, rubbery piece …
It’s one of the cliches you hear in every writing class: “Show, don’t tell.” I’ve spent many hours arguing with writing teachers that what they call “showing” is really just another way of telling. However, with infographics, you have the opportunity to really show potential customers important information about your …
People don’t read websites! That’s the comment that always comes up in any discussion of web writing and web content. And it’s true, if you let it be. The average time on a site for all visitors has been estimated to be as low as 30 seconds. That means that …
